About Aethynex

Built for the
Serious Side
of the Creator Economy.

Aethynex is a B2B transaction protocol for creator-brand partnerships. Brands pay to pitch. Creators get paid to respond. Every transaction is financially settled, time-bound, and documented. No commissions, no cold DMs, no wasted time on either side.

The Origin

This Started as
Frustration.

Creator inboxes are full. Brand partnership managers send dozens of cold DMs and hear back from almost none of them. Creators spend time reading briefs and replying to brands who disappear afterward. Both sides burning time with no accountability structure underneath any of it.

The discovery problem was solved years ago. You can find any creator on any platform in minutes. The accountability problem was never touched. Contact was free, so it was treated as worthless.

The problem was never that brands couldn't find creators. It was that contacting them cost nothing. When something costs nothing, it gets treated like nothing.
// AETHYNEX // FOUNDING PRINCIPLE

The Capital Bond is the direct answer. A $12.99 authorization hold attached to every pitch. Small enough that any brand with a real budget pays it without a second thought. Large enough that anyone without genuine intent moves on.

The Problem We Saw

What Was Actually
Broken.

CREATOR ECONOMY. STATE OF OUTREACH
AVG CREATOR INBOX SIZE200+ messages per week
LEGITIMATE PITCHESLess than 3%
BRAND DM OPEN RATEUnder 8%
AVG RESPONSE WAITUnknown. No guarantee
CREATOR TIME COMPENSATED$0.00 for review
AGENCY CUT OF DEAL VALUE15 to 30%
GHOST RATE (CREATORS)Untracked. No consequence

The creator economy reached hundreds of billions in deal value. The transaction infrastructure running underneath it stayed at 2012 standards. Cold DMs remained the default business inquiry method.

Agencies entered to fill the gap. They brought 15 to 30% commissions, long turnaround cycles, and incentive structures that pointed toward the most valuable deal rather than the most appropriate one.

Marketplaces solved discovery. You can find any creator in minutes. What no one solved was what happens after you find them. Getting a real, timely, accountable response was never guaranteed by anything.

The Solution

A Protocol, Not
a Platform.

Aethynex handles one thing deliberately. The first contact between a brand and a creator. It does not manage campaigns, negotiate contracts, or take a cut of the resulting deal. It creates a structured, financially accountable moment of introduction, then steps back entirely.

Four components make up the protocol:

01
The Verified Portfolio
Creator stats pulled directly from platform APIs where available, refreshed daily. Platforms without an official API allow self-reported stats, which are clearly distinguished on the portfolio. No faked screenshots.
02
The Capital Bond
A $12.99 authorization hold that puts a financial commitment behind every pitch. Serious brands pay it without hesitation. Everyone else self-selects out.
03
The 72-Hour Mandate
A hard window for creators to respond. Accept or decline. Both earn a review fee. Ghost and the bond returns to the brand, zero cost.
04
The Clean Handoff
On acceptance, direct contact is unlocked and Aethynex steps back entirely. The deal is negotiated between the two parties. We take nothing from it.

Each part reinforces the next. The verified portfolio gives brands enough to pitch with confidence. The Capital Bond gives that pitch weight. The 72-hour mandate gives the creator a real accountability structure. The clean handoff means neither party is locked into a platform after first contact is made.

What We Believe

What We
Will Not Move On.

1. Creator time has monetary value.

Reading a brief, reviewing a pitch, deciding whether to respond. That is professional work. It takes real time and real judgment. The review fee is the first formal recognition on any platform that a creator's attention deserves compensation, whether they take the deal or not.

2. Accountability has to be structural.

Asking creators to respond because it is the professional thing to do is a cultural ask. It does not hold. Building a system where a non-response triggers a protocol violation, an RRI score drop, and reduced platform visibility is structural accountability. When not responding costs something real, responding becomes the obvious choice.

3. No commission on the deal. Ever.

Deal commissions change what a platform is optimizing for. Instead of facilitating the right match, you start optimizing for the highest-value match. Those are not the same thing. Aethynex earns from the bond and subscriptions. Everything negotiated after contact is unlocked belongs to the two parties who made it.

4. The protocol should stay out of the way.

A creator puts their link in their bio and does nothing until a pitch arrives. A brand finds a creator, submits a brief, and gets a guaranteed response within 72 hours. Aethynex handles what happens in between and nothing else. No campaign management, no upsells, no platform dependency after the handshake is made.

How We Got Here

The Timeline.

01
The Problem Identified
The Problem Gets Personal
After watching creator outreach fail from both sides of the table repeatedly, we decided to build a proper fix instead of waiting for someone else to.
02
The Mechanic Established
The Capital Bond Concept
The core mechanic is established. A Stripe authorization hold attached to every pitch, not a charge until the creator responds. The protocol logic is formalized around that one mechanic.
03
Protocol Built
Protocol v1 Built
First version built and tested internally. Creator portfolio system, brand pitch flow, Capital Bond settlement, and 72-hour mandate all running end-to-end.
04
First Creators Deploy
First Creators Deploy
Early creators deploy portfolios. First Capital Bond transactions processed. First review fees disbursed. Protocol functions exactly as designed.
05
Public Launch
Public Launch
Aethynex opens to all creators and brands. Protocol live. Infrastructure stable. Mission unchanged.
The Business Model

How Aethynex
Makes Money.

Business model determines what a company actually optimizes for. Worth being clear about ours. Aethynex earns from bonds and brand subscriptions. Not from deal values. That means no pressure to steer anyone toward a higher-value partnership that is wrong for them.

AETHYNEX. REVENUE SOURCES
CAPITAL BONDCollected per settled pitch
BRAND SUBSCRIPTIONS$29–$159/mo annually · $39–$199/mo monthly · 4 tiers
DEAL COMMISSION$0.00. Never
CREATOR FEES$0.00. Creators are free
ADVERTISINGNone. Ever
DATA SALESNever

Revenue comes from brands using the protocol, not from what they close. No advertising. No data sales. No hidden fees. The creator directory is ranked by response record and platform-verified metrics where available, not by who paid for placement.

Why creators are free. Charging for portfolio access would filter out anyone who is not already established. That kills the directory. Brands want range. Emerging creators drive discovery. Free access is not charity, it is what makes the platform worth using for brands.
Where We Are Going

The Long-Term
Vision.

The protocol right now handles one specific moment: first contact between a brand and a creator, done in a financially accountable, documented way. Nothing in the creator economy did that before.

Every completed transaction builds a record. A creator with 200 processed pitches, a strong response rate, and a consistent RRI score has a real, verifiable professional track record. Not self-reported. Built through the protocol.

That record is portable. It belongs to the creator, not to Aethynex, not to any single brand relationship.

The creator economy needs infrastructure the same way finance does. Not to slow things down, but to make the outcomes actually reliable.
// AETHYNEX // ON THE LONG TERM

The goal is simple. A creator's Aethynex profile becomes the first thing a brand looks at before any partnership conversation. The same way a company's payment history or a contractor's portfolio is checked before a business arrangement.

Contact

Get in Touch.

Questions about the protocol, partnership inquiries, or anything else. Use the right address and you will hear back quickly.

CONTACT
BRANDS & PARTNERSHIPSbrands@aethynex.com
CREATORS & SUPPORTcreators@aethynex.com
PRESS & MEDIApress@aethynex.com
RESPONSE TIMEWithin 48 hours
Protocol Details

The Details That
Actually Matter.

Every protocol decision has a reason behind it. These are the answers to the questions people actually ask before they commit.

// Creators

Yes, directly. Your RRI score is the primary signal the directory uses to rank your portfolio in brand search results. Every Definitive Response you give, whether an accept or a decline, builds your score over time. The score rewards creators who are consistent, not just the ones with the biggest audiences. A strong RRI score means more visibility, more inbound pitches, and more opportunities to earn. You don't have to say yes to everything. You just have to respond.

Yes. Your rate card lets you set per-format pricing across every content type you offer: dedicated video, UGC package, story series, live stream, and more. Every rate you publish is visible to brands before they commit the bond, which means the pitches you receive should already be calibrated to what you charge. If a pitch comes in under your stated minimum, you can decline immediately and the protocol closes cleanly. Your rates are your terms. Brands see them before they ever reach your inbox.

Before closing your account, respond to any pitches still inside their 72-hour window. It takes a few minutes and makes sure you're paid for every response you've earned. Any pitch left unanswered at the time of closure is treated as a non-response: the brand's bond is returned in full and no review fee is issued. Once the account is closed, earnings from unanswered pitches can't be retrieved. Clearing your inbox first protects your record and your earnings.

// Brands

Yes. If a creator declines and includes a reason, they can flag the pitch as open to future resubmission. You'll be notified if that happens and can come back after the cooling period with a new pitch. Every pitch to the same creator is treated as a fresh engagement: a new credit, a new brief, a new 72-hour response window. Even if you've worked with someone before and want to collaborate again, the full process applies. The bond is what tells creators every inbound pitch is a real one.

Once a creator accepts and direct contact is unlocked, the deal negotiation is between the two of you. Aethynex steps back entirely at that point. If a creator goes quiet during negotiations, that falls outside the protocol window. What you have going into every conversation is real information: every creator's RRI score, response history, and verified portfolio are visible before you spend the bond. A creator with a strong, consistent track record carries far less risk than someone with a thin one. The data is there so you can make that call before you commit.

Monthly plan credits don't roll over when you downgrade. Any unused credits from your current billing cycle expire when that cycle ends. Add-on credits purchased separately do retain their validity through a plan change. If you're approaching the end of a billing period with credits left and you plan to downgrade, use them before the cycle closes. Full details on credit expiry and plan transitions are in the Terms of Service.

The Protocol is Live.

A verified portfolio for creators who want to be found by the right brands. A protected pitch system for brands who want a real answer. Free to deploy, $12.99 to pitch, zero commission on what you close.

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